Web & Mobile Trading Platform
Fintech / Trading
6 months
Product Designer (UX / UI)
Product Managers, Business Analysts, SMEs, Developers, External Design Agency
Shoonya is a trading platform designed for active retail traders, available across web and mobile. When I joined the organization, a redesign initiative was already in motion.
The mobile app redesign had progressed significantly, and leadership decided to revamp the web trading platform in parallel. Due to internal trust and alignment challenges, an external design agency was hired to support research and design. I joined the project mid-way, inheriting partially designed features, an incomplete design system, fragmented design ownership, and active sprint timelines.
The primary challenge wasn’t just redesigning a trading platform — it was stabilizing design execution under constraints.
Even though the redesign was already underway, I believed grounding decisions in real user needs was critical — especially for a high-stakes trading product. I independently conducted interviews with ~10 active Shoonya users.
Synthesized recurring patterns and created user personas to help align both internal teams and the external design agency around user context. Insights were shared to reduce assumption-driven decisions.
Instead of creating multiple detailed personas, I distilled insights into 1–2 focused personas representing core trader behaviors.
Speed, clarity, confidence in execution.
Time pressure and high cognitive load.
Frequent monitoring and fast actions.
To understand industry expectations and avoid usability gaps, I reviewed established trading platforms. The goal was not imitation, but to identify common patterns, validate hierarchy, and understand standard flows.
Within this constrained setup, I acted as the execution and stabilization layer of the redesign.
Identified inconsistencies, extended the system, and ensured new screens adhered to shared components.
Recreated key features such as Watchlist, Trade flow, and Positions with detailed specs.
Prioritized screens based on dev needs and shared iterative updates to avoid blockers.
Given limited control over strategy and research direction, I focused on high-impact decisions.
I collaborated closely with Developers, Business Analysts, SMEs, and Product Managers.
While this project is ongoing / partially shipped, my contributions helped:
Remove design bottlenecks during development.
Improve UI consistency across redesigned features.
Reduce design–development friction.
Establish a stronger foundation for scaling the design system.
"This project reinforced that strong systems matter more than perfect screens. Design ownership clarity is critical, but adaptability is essential. Working on Shoonya strengthened my ability to operate effectively in complex, fast-moving environments."